Distributor partners

Grow a downstream network that actually sells and delivers.

Distribution reach matters most when downstream partners are ready to close and deploy. Vembu Shield resilience platform pairs your channel with technical assistance, enablement and business development so recruited partners become productive.

Channel enablementTechnical assistanceBusiness developmentRegional reach
Distributor overview

What does a distributor do in the AcePartner Program?

A distributor recruits and supplies downstream partners within its territory and combines its commercial reach with Shield Platform expertise. The program provides technical assistance, enablement material and joint business development, so new partners can win their first deals. The goal is a network of productive partners rather than a long list of dormant ones.
Why this model works

Distribution that increases partner output.

01

Technical support in the loop

Specialists help downstream partners with discovery, POCs and early deployments.

02

Joint business development

Plan target segments and campaigns together rather than relying on listings alone.

03

Enablement that fits

Materials differ for resellers, VARs and MSPs because their routes to value differ.

04

Visible partner health

Regular reviews ask what is stopping partners from creating more business.

Network programme

A repeatable five-stage cycle for building the channel.

01

Target

Choose segments and partner profiles worth recruiting.

02

Recruit

Introduce partners to the AcePartner Program and its paths.

03

Enable

Share product, positioning and technical material suited to each partner type.

04

Assist

Back early opportunities with specialist support.

05

Review

Look at pipeline, positioning and capability gaps together, then adjust.

What you can offer downstream

Six routes your partners can choose from.

Product reselling

Backup and recovery licences for customers across the territory.

Professional services

Assessment, migration and deployment work around customer projects.

Managed backup

Monthly services for MSPs using usage-based licensing.

Cloud services

BaaS and DRaaS options for partners with infrastructure.

Security services

Endpoint security and governed response with XDRShield.

Service operations

Ticketing, SLAs and billing with ShieldPSA for service teams.

Partner segments

Matching downstream partners to the right path.

Downstream partner What they usually need How distributor and Shield Platform teams help
Small reseller A first deal and confidence on the technical side Specialist-assisted discovery and a proof of concept
Regional VAR Project scoping and a services packaging Architecture guidance and migration playbooks
Growing MSP A recurring service and pricing logic Usage-based licensing walkthrough and onboarding help
Local cloud provider A scalable BaaS or DRaaS platform Capacity planning and deployment support
Principles

How the model keeps the channel healthy.

Distributors invest in partner relationships, so the engagement model needs to be transparent and fair.

Clear involvementShield Platform involvement in a deal has a stated purpose that the partner understands.
Contribution recognisedOpportunity, commercial and renewal rules reflect who created the business.
Targets as a planning toolReview conversations start from causes, not pressure.
Practical commercial termsMargin, incentives and joint activity are tied to meaningful business creation.
Related partner paths

Partner paths in your downstream network.

Partner questions

Distributor partner questions

What does the program provide to a distributor?

The program combines distribution reach with technical assistance, enablement and business development support for downstream partners.

Can downstream partners get technical help directly?

Yes. Shield Platform specialists can support discovery, proofs of concept and early deployments for partners recruited through the distributor.

Which partner types can a distributor recruit?

Resellers, VARs, MSPs, integrators, cloud providers and others. Each type has its own AcePartner path.

How are partner contributions protected?

Program rules aim to recognise who creates and develops an opportunity through opportunity, commercial and renewal protections.

How do I begin?

Contact the partner team through the AcePartner Program, then plan territory, target partner types and support together.

Ready to build a more productive channel?

Talk to the partner team about your territory, partner base and support needs.