Is Data Management an Add-on or Necessity?

We, at Vembu, feel with a swanky term – Data Management, customers are made to pay more for a simple product with an expensive outlook & enhancements. Kindly help us with this quick survey to align our judgement on this trending topic.
Data Management has become a trend now. To an extent where, data backups are no longer told aloud, instead data management term is being propagated. Vembu being a backup vendor since 2002 has always stood only by what we do and we feel data management is an addition of data backups, security, analytics, data mobility and automation bundled together into a single product when in reality not every business needs data management.

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