Businesses are evolving rapidly because of various fundamental changes in technology and workers at the other end are becoming more depended on the Internet for collaboration. Organizations are becoming more networked both internally and externally making them to adopt a new paradigm of solutions that accolades the usability of traditional content management system. One such whisper in the winds is Cloud Content Management (CCM).
Cloud Content Management (CCM) compliments the traditional Enterprise Content Management (ECM), which represents a crystallized strategy that deals with unstructured content and its access control as it can be captured, stored, managed, archived and delivered.
The focus of ECM relies on controlling the movement of content through preconceived lifecycle or business processes which is not the case in CCM. CCM has emphasis on flexible sharing of active content and does support some simple content centric workflows like commenting and editing on content. CCM also enables easy deployment and rapid sharing of content.
The following illustration will highlight some of the key concepts of Cloud Content Management to compliment ECM.
| CONCEPTS OF CLOUD CONTENT MANAGEMENT |
 COMPLETE PLATFORMCloud Content Management solutions are comprehensive platforms with functional modules for admin management, file management, search and mobile clients. They are not just point applications. |
 OPEN PLATFORMCCM platforms are open which can be integrated with other systems and functionalities from cloud-based services via open API allowing users to manage and access critical business content. |
 MORE SECURESecurity is definitely the biggest concern among businesses; CCM is highly secure as all traffic moving across the Internet are encrypted, ideally 256-bit SSL encryption. Password protection will also be applied to files/folders. |
 CONTENT AGNOSTICEmployees and developers are dealing with variety of file types (beyond frequently used ones) which should be managed by CCM or other integrated applications using open platform. |
 BORN IN THE CLOUDCCM is architected and optimized to work in hosted environment. These solutions provide improved reliability, scalability, and system performance. |
 RAPID DEPLOYMENTThe deployment of CCM is instantaneous because the platform itself is hosted. The IT admins simply need to register users and assign respective permissions. |
 CONTENT-CENTRIC COLLABORATIONActive Content – Shared, read, updated and used for decision-making. Enable users to comment on active content for better discussion. |
 CORE CONTENT MANAGEMENT FUNCTIONALITYSecurity – Keep the content secured. File Versions roll back to any previous instance. Add tags to content for easy search. |
 INSIDE OR ACROSS FIREWALLSNegates the impact of corporate firewall allowing employees, partners, suppliers and customers securely access and work with content. |
ECM is mostly preferred where documents and forms are digitized and coupled with business process to maintain records that are discoverable with the help of IT admins. Whereas, CCM is a user complementary approach that is cost-effective, rapidly deployed and helps individuals easily share content across organizations and firewalls because of which the importance of CCM is growing over the days.
So, is the whisper getting louder for CCM or not? Drop your comments or tweet us.
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